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“Six months after launch we had some interesting stats, the average user was browsing 20 date ideas per week and suggesting 3 dates per week via the app.

So, the unique nature of the Loveflutter user experience presented real opportunities for native location-based advertising by businesses in the local area, opening up arguably an entirely new audience of daters actively searching for a place where they’ll spend to impress i.e.

As the saying goes, the definition of insanity is doing the same thing over and over again expecting different results.

It’s also a common approach to dating, and a dangerous one at that.

For example, evidence shows that simple but straightforward checklists work a lot better than complicated but fuzzy subjective evaluations. Virginia Apgar figured out over breakfast one day that a systematic assessment of five variables of a newborn -- heart rate, respiration, reflex, muscle tone, and color -- and three scores (2, 1 or 0 depending on the robustness of each sign) can determine whether a baby required intervention or not. The checklist clarifies thinking and saves precious time.

The Apgar Score has since been used millions of times and has saved the lives of countless babies. Checklists are such powerful tools that Atul Gawande wrote a whole book about them called .

Enter rival app Loveflutter, which thinks it’s come up with an alternative monetisation strategy that doesn’t take away from the core User Experience and means the startup can avoid charging for premium features as it prioritises growth over generating further revenue.

We found people are literally opening up the app just to find a great place to date nearby,” says Loveflutter co-founder Daigo Smith.

It’s common for workaholics to gravitate towards fellow officemates, but you always run the risk of having awkward forced interactions following a breakup or fight, and this makes the professional environment a weird place for everyone else.

Or, in my case, you have a thing for trouble-making finance dudes who go through romantic partners like they go through money. You have a type It’s helpful to know exactly what you want, but also limiting.

Marriages are crumbling, and the divorce rate is creeping above 50%.

And while the Church has always defended the indissolubility of marriage, it is a tragic reality that Catholics are civilly divorcing at essentially the same rate as everyone else.

Last week dating app Tinder began experimenting with ads, by tentatively wedging a video ad for Budweiser into the core swipe left, swipe right UI — a move that runs the risk of diminishing the overall user experience.

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